E verywhere you look, corporate story engines are influencing billions of people and raking in trillions of dollars in the process; crowding our devices like an aggressive gaggle of garrulous Carny Hawkers desperate to sell us everything from toothpaste, to ideology, to hookups. My goal here is to play through all that noise, and help you understand & master the universal ‘What’s’ in every story – because these ‘What’s,’ are at the heart of your own high-powered story engine.
What’s in a Story?
A hhh story. Like most of us, I grew up thinking stories were what you read or watched, and thought of them as entertainment, a fun way to pass the time. As the only child of ‘busy’ adults, I devoured them and developed an urge to scribble my own, without realizing – until much later – that my creative muse was giving me a tool to know myself, and with that knowing, decipher the story of everything.
